Case Study: Games Workshop Group Social Media Strategy

Eager to learn how Games Workshop Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Games Workshop Group.

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Games Workshop Group is a renowned British multinational company primarily engaged in the production of miniature wargaming figures and associated tabletop games. With its headquarters located in Nottingham, England, Games Workshop operates in several countries worldwide, including the United States, Canada, Australia, and many others. The company's products cater to a diverse group of clients, including avid gamers, hobbyists, and collectors.

Before: The Challenges of Social Media Marketing

Games Workshop Group has successfully leveraged social media platforms to engage with its target audience and promote its products. One of the key strengths of their social media marketing strategy is the creation of captivating content. They regularly share high-quality images and videos of their miniature models, showcasing intricate details that appeal to both existing and potential customers. By demonstrating the craftsmanship and versatility of their products, Games Workshop effectively generates interest and excitement within their community.

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After: Games Workshop Group's Successful Social Media Strategy

Another commendable aspect of Games Workshop's social media approach is their vibrant and interactive online presence. They actively engage with their audience through various platforms, including Facebook, Instagram, and Twitter. The company consistently responds to customer queries, feedback, and comments, creating a sense of community and fostering customer loyalty. By maintaining an open line of communication, Games Workshop builds trust and strengthens their customer relationships.


While Games Workshop excels in certain areas of social media marketing, there are opportunities for improvement. Firstly, the company could benefit from diversifying their content to reach a broader audience. While their primary focus is on showcasing their miniatures and games, incorporating other gaming-related content, such as tutorials, tips, and strategies, could attract a wider range of followers who may be interested in the hobby but have yet to explore Games Workshop's products.

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How KBC increases social media engagement

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