📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Federal Signal Social Media Strategy

Eager to learn how Federal Signal is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Federal Signal.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Federal Signal Corporation is a global leader in the design, manufacture, and supply of safety and security products. With headquarters in Oak Brook, Illinois, the company operates in various countries worldwide, serving clients in industries such as public safety, industrial, and commercial markets.

Before: The Challenges of Social Media Marketing

On social media platforms, Federal Signal demonstrates a strong marketing strategy that effectively engages its audience and promotes its products and services. Here are some of the noteworthy aspects of their social media presence:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Federal Signal's Successful Social Media Strategy

Firstly, Federal Signal maintains active profiles on major social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. This broad approach allows the company to reach a diverse range of users and connect with various target audiences.

Conclusion

Secondly, the company regularly shares high-quality content that educates and informs its audience about safety and security-related topics. By posting informative articles, product updates, and case studies, Federal Signal establishes itself as an industry thought leader and builds credibility among its followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video