📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: CVB Financial Social Media Strategy

Eager to learn how CVB Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CVB Financial.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

CVB Financial Corp. is a financial holding company based in the United States, with its headquarters in Ontario, California. It operates as the parent company of Citizens Business Bank, which provides banking and financial services to small to mid-sized businesses, professionals, and individuals.

Before: The Challenges of Social Media Marketing

CVB Financial recognizes the importance of utilizing social media platforms effectively to connect with its target audience and enhance its brand presence. Here are some notable aspects of their social media marketing strategy:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: CVB Financial's Successful Social Media Strategy

1. Engaging Content: CVB Financial regularly shares engaging and informative content on their social media platforms. They provide updates on industry trends, financial tips, and insights, which are valuable to their clients and followers. This helps establish them as a reliable source of information in the financial sector.

Conclusion

2. Responsive Communication: One of the strengths of CVB Financial's social media strategy is their prompt and responsive communication. They actively address queries and concerns raised by their clients and followers, providing helpful guidance and support. This personalized approach helps build trust and improves customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video