Case Study: Colbún Social Media Strategy

Eager to learn how Colbún is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Colbún.

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Introduction

Colbún is a leading energy company operating primarily in Chile and Peru. With its headquarters located in Santiago, Chile, the company aims to provide reliable and sustainable energy solutions to a wide range of clients including residential, commercial, and industrial sectors.

Before: The Challenges of Social Media Marketing

In leveraging the power of social media, Colbún has implemented an effective marketing strategy that helps them connect and engage with their target audience. Here are some commendable aspects of their social media approach:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Colbún's Successful Social Media Strategy

1. Engaging Content: Colbún consistently shares compelling and informative content on their social media platforms. From energy-saving tips to educational posts about renewable energy, they strive to provide value to their followers.

Conclusion

2. Interactive Campaigns: The company actively involves its audience through interactive campaigns and contests on social media. These initiatives encourage participation and help create a sense of community among their followers.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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