Case Study: Colas Social Media Strategy

Eager to learn how Colas is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Colas.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Colas is a multinational construction company that is headquartered in France. With a presence in over 50 countries worldwide, Colas offers a comprehensive range of services, including road construction, infrastructure development, and urban transport solutions. Their clients predominantly include government agencies and private sector organizations seeking innovative and sustainable construction solutions.

Before: The Challenges of Social Media Marketing

On social media, Colas has successfully leveraged its global presence to engage with a wide audience and showcase its expertise. Through strategic content creation and dissemination, the company has effectively built a strong online brand presence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Colas's Successful Social Media Strategy

One of the key strengths of Colas's social media marketing strategy is its focus on sharing valuable industry insights and innovative construction projects. By regularly updating their profiles with informative content, Colas positions itself as a thought leader in the construction sector. This approach not only helps in attracting new clients but also fosters trust and credibility among their existing clientele.


Furthermore, Colas actively uses social media platforms to highlight its commitment to sustainable development. By showcasing eco-friendly construction practices and emphasizing their efforts to minimize environmental impact, Colas appeals to environmentally conscious clients and contributes to a positive online brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video