📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: CF Industries Social Media Strategy

Eager to learn how CF Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CF Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


CF Industries is a leading global manufacturer and distributor of nitrogen and phosphate fertilizers. Headquartered in Illinois, United States, CF Industries operates in multiple countries including the United States, Canada, and the United Kingdom. The company primarily caters to agricultural clients, providing them with essential fertilizers to enhance crop yields and ensure sustainable farming practices.

Before: The Challenges of Social Media Marketing

As a forward-thinking company, CF Industries recognizes the importance of an active presence on social media platforms. Through their targeted social media marketing strategy, CF Industries effectively engages with its audience, educates farmers, and highlights its commitment to environmental sustainability.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: CF Industries's Successful Social Media Strategy

On social media, CF Industries excels in providing valuable content to its followers. The company regularly shares informative posts, including tips and best practices for agricultural practices. By leveraging their expertise, CF Industries establishes itself as a trusted source of knowledge in the agricultural sector. These educational posts resonate well with the farming community, resulting in increased engagement and brand loyalty.


Additionally, CF Industries actively interacts with its followers by responding to comments and inquiries promptly. This approach fosters a sense of community and cultivates a strong bond with its audience. By listening and engaging with its followers, CF Industries builds brand credibility and encourages meaningful conversations around sustainable farming practices.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video