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Case Study: Celesc (Centrais Elétricas de Santa Catarina) Social Media Strategy

Eager to learn how Celesc (Centrais Elétricas de Santa Catarina) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Celesc (Centrais Elétricas de Santa Catarina).

Continue reading to find out!

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Introduction

Celesc (Centrais Elétricas de Santa Catarina) is a Brazilian energy company that operates in the southern state of Santa Catarina. With its headquarters located in Florianópolis, the company primarily serves the residents and businesses of Santa Catarina.

Before: The Challenges of Social Media Marketing

On social media, Celesc has successfully implemented several strategies to engage with its audience and promote its services. Firstly, the company utilizes various social media platforms, including Facebook, Twitter, and Instagram, to reach a wider demographic of customers. This multi-platform approach allows Celesc to effectively communicate with both residential and commercial clients, catering to their specific needs and concerns.

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After: Celesc (Centrais Elétricas de Santa Catarina)'s Successful Social Media Strategy

Furthermore, Celesc actively shares educational content on its social media channels. By providing tips on energy conservation, promoting sustainable practices, and addressing frequently asked questions, the company demonstrates its commitment to customer satisfaction. This informative content adds value to their social media presence while helping customers understand and optimize their energy consumption.

Conclusion

Another positive aspect of Celesc's social media strategy is its responsiveness. The company promptly replies to customer inquiries, comments, and complaints. This proactive approach not only enhances customer experience but also fosters trust and loyalty towards the brand. Moreover, Celesc utilizes its social media channels to provide real-time updates during power outages or service interruptions, ensuring that customers are well-informed and minimizing inconvenience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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