Case Study: Campari Group Social Media Strategy

Eager to learn how Campari Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Campari Group.

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Campari Group is a renowned Italian multinational company primarily involved in the production and distribution of alcoholic and non-alcoholic beverages. With its headquarters in Milan, Italy, Campari Group operates in more than 190 countries worldwide. The company caters to a diverse range of clients, including individuals, bars, restaurants, and retail establishments.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Campari Group has proven to be quite adept at utilizing digital platforms to engage and connect with its audience. One of the key strengths of their strategy is their ability to create visually appealing and enticing content. Their social media accounts feature high-quality images and videos that effectively showcase their products, compelling users to take notice.

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After: Campari Group's Successful Social Media Strategy

Another commendable aspect of Campari Group's social media presence is their use of storytelling. They take advantage of the rich history and heritage associated with their brands, using narratives to draw consumers in and create an emotional connection. By sharing captivating stories, they successfully evoke a sense of nostalgia and intrigue, which ultimately strengthens brand loyalty.


Furthermore, Campari Group effectively leverages influencer collaborations to extend their reach and tap into new markets. By partnering with popular personalities and influencers in the beverage industry, they are able to reach a wider audience and generate buzz around their products. These collaborations not only enhance brand visibility but also lend credibility and authenticity to their marketing efforts.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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