📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Broadridge Financial Solutions Social Media Strategy

Eager to learn how Broadridge Financial Solutions is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Broadridge Financial Solutions.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Broadridge Financial Solutions is a global fintech company that provides technology-driven solutions for financial institutions and corporations. With its headquarters in Lake Success, New York, Broadridge serves clients across more than 130 countries, including the United States, Canada, the United Kingdom, and Australia. Its client base primarily consists of banks, broker-dealers, asset managers, and corporate issuers.

Before: The Challenges of Social Media Marketing

On social media, Broadridge has successfully implemented several strategies to engage with its audience and promote its products and services. First and foremost, the company utilizes various platforms such as Twitter, LinkedIn, and YouTube to share industry insights, thought leadership articles, and updates on its solutions. By regularly posting relevant and informative content, Broadridge establishes itself as a trustworthy source of information in the financial industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Broadridge Financial Solutions's Successful Social Media Strategy

Another commendable aspect of Broadridge's social media strategy is its interactive approach. The company actively engages with its followers by responding to comments, answering inquiries, and participating in discussions. This allows for open communication and encourages meaningful interactions between Broadridge and its audience.

Conclusion

Furthermore, Broadridge leverages social media as a platform to showcase its expertise and showcase its products. Through case studies, product demos, and videos, the company effectively demonstrates how its solutions can address the unique challenges faced by financial institutions and corporations. This not only educates its audience but also builds credibility and increases the likelihood of potential clients considering Broadridge as a trusted partner.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video