Case Study: BlueScope Steel Social Media Strategy

Eager to learn how BlueScope Steel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BlueScope Steel.

Continue reading to find out!

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BlueScope Steel is a multinational steel manufacturing company with its headquarters in Australia. With a strong presence in over 20 countries, including Australia, New Zealand, and the United States, BlueScope Steel caters to a diverse range of clients, including construction companies, automotive manufacturers, and household appliance producers.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, BlueScope Steel has managed to execute several commendable practices. Firstly, they maintain an active presence on various social media platforms, such as Facebook, Twitter, and LinkedIn. This allows them to engage with their audience effectively and share important updates, product information, and industry insights. Secondly, BlueScope Steel leverages visual content to its advantage. They often share compelling images and videos showcasing their steel manufacturing process, products, and completed projects. This not only makes their content more appealing but also helps potential clients understand the quality and versatility of their products.

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After: BlueScope Steel's Successful Social Media Strategy

While BlueScope Steel has implemented successful social media practices, there are still areas where improvement could be made. Firstly, they could enhance their engagement with their audience by actively responding to comments, messages, and inquiries received on their social media platforms. This would demonstrate their commitment to customer service and build stronger relationships with potential and current clients. Additionally, BlueScope Steel could consider exploring more interactive content formats, such as live videos or polls, to further engage their audience and encourage active participation. Lastly, they could benefit from collaborating with influencers or industry experts to increase their reach and credibility on social media.


In summary, BlueScope Steel has a well-rounded social media marketing strategy that includes active presence on various platforms and the utilization of compelling visual content. However, there is room for improvement in terms of audience engagement, exploring interactive formats, and leveraging influencer collaborations. By addressing these areas, BlueScope Steel can further enhance their social media presence and strengthen their connections with their clients in the ever-evolving digital landscape.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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