Case Study: BillerudKorsnäs Social Media Strategy
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Introduction
BillerudKorsnäs is a leading Swedish company specializing in packaging and paper solutions. With headquarters in Solna, Sweden, the company operates in numerous countries across the globe. Their clientele includes a wide range of industries, such as food and beverage, pharmaceuticals, and luxury goods.
Before: The Challenges of Social Media Marketing
On social media, BillerudKorsnäs has successfully implemented a strategic approach that promotes their brand and engages with their target audience. Here are some of the positive aspects of their social media marketing strategy:
After: BillerudKorsnäs's Successful Social Media Strategy
1. Engaging Content: BillerudKorsnäs shares informative and engaging content, including industry trends, sustainability initiatives, and innovative packaging solutions. They effectively showcase their expertise and thought leadership in the field.
Conclusion
2. Visual Appeal: The company leverages visual storytelling to captivate their audience. They use high-quality images and videos that highlight their products and processes, creating a visually appealing experience for their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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