Case Study: American International Group Social Media Strategy

Eager to learn how American International Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for American International Group.

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American International Group (AIG) is a multinational insurance corporation headquartered in New York City, United States. With operations in more than 80 countries and jurisdictions, AIG provides a wide range of insurance products and services for individual and commercial clients.

Before: The Challenges of Social Media Marketing

AIG has recognized the importance of utilizing social media platforms to engage with its target audience and enhance its marketing efforts. By leveraging social media, AIG has been able to effectively communicate with both existing and potential clients across various demographics and geographical locations.

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After: American International Group's Successful Social Media Strategy

One of the key strengths of AIG's social media strategy is its emphasis on providing valuable content to its audience. Through informative and educational posts, AIG aims to provide its followers with insights into insurance-related topics, risk management, and financial planning. By offering this kind of content, AIG establishes itself as a trusted resource and builds strong relationships with its online community.


Additionally, AIG actively engages with its followers by responding to comments and inquiries promptly. This level of responsiveness not only demonstrates excellent customer service but also helps to humanize the brand and foster a sense of trust and reliability.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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