📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: AIB Group (Allied Irish Banks) Social Media Strategy

Eager to learn how AIB Group (Allied Irish Banks) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for AIB Group (Allied Irish Banks).

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

AIB Group (Allied Irish Banks) is a leading financial institution headquartered in Dublin, Ireland. With a strong presence in Ireland and the United Kingdom, AIB serves a diverse range of clients, including individuals, small businesses, and multinational corporations.

Before: The Challenges of Social Media Marketing

On social media, AIB Group has implemented several successful strategies to enhance its brand presence and engage with its target audience. Firstly, the company actively shares informative and relevant content on various platforms, aiming to provide value to its followers. They regularly post updates on financial news, tips for managing personal or business finances, and updates on their products and services. By sharing valuable information, AIB demonstrates its expertise and establishes itself as a trusted source of financial advice.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: AIB Group (Allied Irish Banks)'s Successful Social Media Strategy

Additionally, AIB Group leverages social media to foster a sense of community and customer loyalty. They actively respond to customer inquiries, comments, and concerns across multiple social media channels. Prompt and personalized responses demonstrate their commitment to customer satisfaction and build stronger relationships with their followers.

Conclusion

Furthermore, AIB Group utilizes social media to promote their corporate social responsibility initiatives. They showcase their involvement in community projects, sustainable practices, and charitable partnerships. By highlighting their social impact, AIB enhances its reputation as a socially conscious organization.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video