📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Adient Social Media Strategy

Eager to learn how Adient is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Adient.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Adient, a global leader in automotive seating, is headquartered in Plymouth, Michigan, USA. With operations in more than 30 countries, including the United States, Germany, China, and Mexico, Adient serves a wide range of clients in the automotive industry.

Before: The Challenges of Social Media Marketing

Adient's social media marketing strategy demonstrates their commitment to engaging with customers and promoting their brand effectively. Here are some key points highlighting their success:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Adient's Successful Social Media Strategy

Firstly, Adient maintains an active presence on various social media platforms, including Facebook, Twitter, LinkedIn, and YouTube. By doing so, they are able to reach a diverse audience and connect with their customers on a personal level.

Conclusion

Secondly, Adient effectively utilizes social media to showcase their innovative automotive seating solutions. They regularly share informative and visually appealing content, such as videos and images, highlighting their cutting-edge designs and technologies. This helps potential clients understand the value of Adient's products and services.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video