Case Study: Zovio Social Media Strategy
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Introduction
Zovio is a leading education technology services company headquartered in Chandler, Arizona. With a presence in multiple countries, including the United States, Canada, and the Philippines, Zovio focuses on providing innovative solutions to address the needs of learners, educators, and institutions in the higher education space.
Before: The Challenges of Social Media Marketing
On social media, Zovio effectively engages with its target audience by implementing several key strategies. Firstly, the company consistently creates and shares valuable content that resonates with its followers. From informative articles and blog posts to engaging videos and webinars, Zovio aims to provide meaningful insights and resources to its clients, which mainly include higher education institutions and students.
After: Zovio's Successful Social Media Strategy
Secondly, Zovio actively promotes interaction and dialogue with its audience. Through various social media platforms, such as LinkedIn, Twitter, and Facebook, the company encourages discussions, comments, and shares, fostering a sense of community among its followers. This approach helps Zovio establish itself as a trusted thought leader in the education industry, while also building strong relationships with its target market.
Conclusion
Thirdly, Zovio utilizes social media as a platform to showcase its success stories and testimonials, effectively highlighting the positive impact its services have had on students, educators, and institutions. By sharing real-life experiences and achievements, Zovio not only demonstrates the value it brings but also encourages potential clients to engage with the company.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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