Case Study: Zovio Social Media Strategy

Eager to learn how Zovio is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Zovio.

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Zovio is a leading education technology services company headquartered in Chandler, Arizona. With a presence in multiple countries, including the United States, Canada, and the Philippines, Zovio focuses on providing innovative solutions to address the needs of learners, educators, and institutions in the higher education space.

Before: The Challenges of Social Media Marketing

On social media, Zovio effectively engages with its target audience by implementing several key strategies. Firstly, the company consistently creates and shares valuable content that resonates with its followers. From informative articles and blog posts to engaging videos and webinars, Zovio aims to provide meaningful insights and resources to its clients, which mainly include higher education institutions and students.

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After: Zovio's Successful Social Media Strategy

Secondly, Zovio actively promotes interaction and dialogue with its audience. Through various social media platforms, such as LinkedIn, Twitter, and Facebook, the company encourages discussions, comments, and shares, fostering a sense of community among its followers. This approach helps Zovio establish itself as a trusted thought leader in the education industry, while also building strong relationships with its target market.


Thirdly, Zovio utilizes social media as a platform to showcase its success stories and testimonials, effectively highlighting the positive impact its services have had on students, educators, and institutions. By sharing real-life experiences and achievements, Zovio not only demonstrates the value it brings but also encourages potential clients to engage with the company.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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