Case Study: Xero Social Media Strategy
Eager to learn how Xero is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Xero.
Continue reading to find out!
Introduction
Xero is a global accounting software company that provides cloud-based solutions to small and medium-sized businesses. With headquarters in Wellington, New Zealand, it caters to clients across the globe, including major countries such as the United States, United Kingdom, Australia, and New Zealand.
Before: The Challenges of Social Media Marketing
On social media, Xero has successfully implemented several strategies to engage with its target audience and build a strong online presence.
After: Xero's Successful Social Media Strategy
Firstly, the company leverages various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to reach a wider audience. By utilizing these platforms, Xero ensures it is accessible to its diverse client base.
Conclusion
Secondly, Xero effectively utilizes visual content to capture the attention of its audience. By sharing visually appealing and informative infographics, images, and videos, they are able to communicate complex accounting concepts in a visually engaging way. This helps in establishing Xero as an approachable and user-friendly brand.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
