Case Study: Vinci Social Media Strategy

Eager to learn how Vinci is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Vinci.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Vinci is a global construction and infrastructure company headquartered in France, with operations in over 100 countries. The company serves a wide range of clients including governments, private companies, and individuals who seek high-quality and sustainable solutions for their projects.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Vinci has effectively utilized various platforms to engage with its target audience. Firstly, the company actively maintains a strong presence on popular platforms such as Facebook, Instagram, and Twitter. Through regular updates and engaging content, Vinci effectively communicates its latest projects and achievements to its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Vinci's Successful Social Media Strategy

Furthermore, Vinci has demonstrated a commendable effort in showcasing its commitment to corporate social responsibility through social media. The company shares content highlighting its initiatives in sustainability, diversity, and community engagement. By doing so, Vinci not only promotes its brand but also contributes to a positive public image.

Conclusion

However, there are areas in which Vinci can improve its social media marketing strategy. Firstly, the company could invest more in multimedia content. Videos and visuals can be powerful tools to showcase Vinci's complex construction projects, providing a more immersive experience for viewers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video