Case Study: Velan Social Media Strategy

Eager to learn how Velan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Velan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Velan is a multinational company with its headquarters located in Canada. With a strong presence in countries like the United States, Italy, and China, Velan serves clients in various industries such as oil and gas, power generation, and petrochemicals.

Before: The Challenges of Social Media Marketing

Section 2: On social media, Velan showcases its expertise and builds brand awareness through valuable content. It regularly shares informative articles, engaging videos, and industry updates. By doing so, it positions itself as a thought leader and trusted advisor in its niche. Velan also actively engages with its audience by responding to comments and messages promptly. This two-way communication helps in fostering relationships with clients and potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Velan's Successful Social Media Strategy

Section 3: Although Velan has an effective presence on social media, there are areas where its strategy could be improved. One aspect is the utilization of visual content. Incorporating more visually appealing graphics and images can enhance the overall engagement and shareability of Velan's social media posts. Additionally, the company could explore the use of live videos or webinars to provide real-time insights and engage directly with its audience.


Another aspect for improvement is targeted advertising. While Velan's content is informative and valuable, reaching a wider audience can be achieved through paid advertising targeting specific industries or demographics. This approach could help the company expand its reach and connect with potential clients who may not be aware of its capabilities.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video