Case Study: Udemy Social Media Strategy

Eager to learn how Udemy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Udemy.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Udemy is a globally recognized online learning platform that offers a wide range of courses to individuals around the world. Headquartered in San Francisco, California, the company operates in more than 190 countries, catering to diverse clients seeking to enhance their knowledge and skills.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Udemy excels in several areas. Firstly, the company maintains a strong presence across various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. This extensive coverage allows Udemy to reach a vast audience and engage with potential learners effectively.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Udemy's Successful Social Media Strategy

Secondly, Udemy leverages its social media channels to share valuable content with its audience. They regularly publish informative articles, blog posts, and videos related to different subjects and industries. By providing useful and educational content, Udemy positions itself as a reliable source of knowledge, further enhancing its credibility and attracting more learners.


Moreover, Udemy actively encourages user-generated content and community engagement. They frequently feature success stories, testimonials, and student-created projects, showcasing the impact their courses have on individuals' lives. This approach not only promotes positive brand sentiment but also fosters a sense of community among learners, leading to increased loyalty and word-of-mouth referrals.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video