Case Study: Total Social Media Strategy

Eager to learn how Total is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Total.

Continue reading to find out!

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Total is a multinational energy company that operates in more than 130 countries worldwide. With its headquarters in France, the company primarily addresses clients in the oil and gas industry, providing them with a wide range of products and services.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Total has implemented several noteworthy strategies that have successfully engaged its target audience. Firstly, the company has established a strong presence on various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. This enables Total to reach a diverse audience and connect with stakeholders across different markets.

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After: Total's Successful Social Media Strategy

Secondly, Total effectively utilizes social media to provide educational and informative content. The company regularly shares updates about its sustainable practices, technological innovations, and corporate social responsibility initiatives. By doing so, Total not only highlights its commitment to the environment but also educates its followers about the industry's challenges and the company's efforts to address them.


Furthermore, Total actively engages with its audience through interactive campaigns and competitions. These initiatives encourage user participation, foster a sense of community, and help elevate brand visibility. By leveraging user-generated content, Total effectively harnesses the power of social media to amplify its message and enhance its reputation.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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