Case Study: Tokyu Social Media Strategy
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Introduction
Tokyu Corporation, headquartered in Tokyo, is a Japanese multinational conglomerate that operates in various sectors including transportation, retail, real estate, and hotels. With a strong presence in Japan, Tokyu also extends its services to other countries such as Vietnam, Thailand, and China. The company primarily caters to a diverse range of clients, encompassing both local residents and international tourists.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Tokyu utilizes several effective strategies that have garnered positive attention. Firstly, the company actively engages with its audience by regularly posting appealing and relevant content on platforms like Facebook, Instagram, and Twitter. By sharing updates about new services, events, and promotions, they effectively keep their followers informed and interested in their offerings.
After: Tokyu's Successful Social Media Strategy
Secondly, Tokyu actively encourages user-generated content, allowing customers to share their experiences and feedback. This approach not only strengthens the bond between the company and its clients but also serves as a powerful marketing tool. By featuring user content on their social media platforms, Tokyu shows authenticity and builds a sense of community among its customers.
Conclusion
Furthermore, Tokyu utilizes influencer collaborations to expand its reach and increase brand visibility. By partnering with notable personalities, they tap into their followers and gain exposure to new audiences. Such collaborations not only enhance brand credibility but also introduce potential customers to Tokyu's wide range of services.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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