Case Study: THG Social Media Strategy

Eager to learn how THG is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for THG.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


THG (The Helpful Group) is a global company with headquarters in multiple countries, including the United States and United Kingdom. It caters to a wide range of clients, from small businesses to multinational corporations, providing them with comprehensive and innovative solutions.

Before: The Challenges of Social Media Marketing

On social media, THG thrives in showcasing its expertise and engaging with its audience. The company leverages various platforms such as Facebook, Twitter, and LinkedIn to establish its presence and reach a broader customer base. By consistently posting informative and helpful content, THG effectively positions itself as a trusted industry leader.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: THG's Successful Social Media Strategy

One of the notable aspects of THG's social media strategy is its emphasis on building relationships with its audience. The company actively interacts with followers, responding promptly to comments, questions, and concerns. This level of engagement fosters a sense of community and loyalty, ultimately benefiting both THG and its clients.


In addition, THG capitalizes on visual content by incorporating eye-catching graphics, images, and videos into its social media posts. This strategy not only captures the attention of users but also enhances the overall user experience. By providing visually appealing and informative content, THG effectively communicates its message and captivates its audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video