Case Study: Scana Social Media Strategy

Eager to learn how Scana is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Scana.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Scana is a global company with headquarters in several countries, including the United States, Germany, and Japan. The company primarily caters to clients in the technology industry, offering innovative solutions and services. With its diverse international presence, Scana understands the importance of utilizing social media to connect with its clients and stakeholders.

Before: The Challenges of Social Media Marketing

On social media, Scana demonstrates a strong presence and engages effectively with its audience. The company showcases its latest products, shares industry insights, and provides relevant news updates. Through its active presence on platforms such as Facebook, Twitter, and LinkedIn, Scana establishes itself as a thought leader and builds a sense of trust and credibility amongst its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Scana's Successful Social Media Strategy

One of the strengths of Scana's social media marketing strategy is its emphasis on visual content. The company effectively uses high-quality images and videos to showcase its products and solutions. This visual approach not only captures the attention of the audience but also helps them to better understand the value and benefits offered by Scana.


Furthermore, Scana excels at engaging with its followers by responding to comments, inquiries, and feedback promptly. This two-way communication fosters a sense of community and demonstrates the company's commitment to its clients. By actively listening to its audience, Scana can address concerns, provide support, and gather valuable insights that can influence its future product development and marketing strategies.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video