Case Study: Rohm Social Media Strategy
Eager to learn how Rohm is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rohm.
Continue reading to find out!
Introduction
Rohm is a global company specializing in the development and manufacturing of electronic components. Headquartered in Kyoto, Japan, Rohm operates in various countries, including the United States, Germany, China, and South Korea. With a wide range of clients in industries such as automotive, consumer electronics, and industrial machinery, Rohm aims to provide innovative solutions to meet their diverse needs.
Before: The Challenges of Social Media Marketing
On social media, Rohm has successfully implemented several strategies to engage with its audience and showcase its products. One of the company's notable achievements is its commitment to sharing valuable content. Rohm regularly posts informative articles, videos, and tutorials on its social media platforms, providing insights into the latest technological developments and highlighting the applications of their components. This approach not only showcases their expertise but also adds value to their followers' knowledge.
After: Rohm's Successful Social Media Strategy
Another strength of Rohm's social media marketing strategy is its emphasis on visual storytelling. The company effectively utilizes images and videos to capture the attention of their audience and make their content more appealing. By visually demonstrating the practical applications of their components, they effectively communicate the benefits and advantages of choosing Rohm products.
Conclusion
Despite its successes, there are areas where Rohm's social media marketing strategy could be improved. First, the company could consider enhancing its engagement with its followers. While Rohm consistently shares informative content, they could benefit from actively interacting with their audience by responding to comments, asking questions, and initiating conversations. This would foster a sense of community and encourage followers to engage more with the brand.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
