Case Study: QinetiQ Social Media Strategy
Eager to learn how QinetiQ is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for QinetiQ.
Continue reading to find out!
Introduction
QinetiQ, a global defense technology and security company, is headquartered in Farnborough, United Kingdom. With operations in various countries including the United States, Australia, and Europe, QinetiQ primarily caters to government and commercial clients in the defense, aerospace, and security industries.
Before: The Challenges of Social Media Marketing
On social media, QinetiQ has effectively utilized platforms like Twitter, LinkedIn, and YouTube to engage with its target audience. Their strategy includes the following positive aspects:
After: QinetiQ's Successful Social Media Strategy
1. Thought Leadership: QinetiQ consistently shares insightful content and industry updates on its social media channels. By positioning itself as a thought leader, the company establishes credibility and gains the trust of its followers.
Conclusion
2. Engaging Visuals: The company understands the importance of incorporating eye-catching visuals in their social media posts. QinetiQ frequently shares images, videos, and infographics to enhance their messaging and captivate their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
