Case Study: Phoenix Companies Social Media Strategy

Eager to learn how Phoenix Companies is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Phoenix Companies.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Phoenix Companies is a globally recognized firm catering to clients across multiple countries. With its headquarters based in the heart of New York City, this company has successfully amassed a diverse clientele, ranging from small businesses to large corporations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Phoenix Companies has implemented several commendable strategies. Firstly, they engage extensively with their audience by developing meaningful and interactive content. By utilizing various platforms such as Facebook, Instagram, and Twitter, they effectively showcase their products and services in a creative and engaging manner. This helps them establish a strong online presence and foster a sense of community with their customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Phoenix Companies's Successful Social Media Strategy

Moreover, Phoenix Companies consistently provides valuable insights and updates through their social media channels. They understand the importance of delivering relevant and timely information to their audience. This includes sharing industry trends, tips, and advice, which positions them as a reliable source of expertise in their field. This approach not only enhances customer loyalty but also attracts new prospects seeking valuable information.


Despite their achievements, there are still areas where Phoenix Companies can improve their social media marketing strategy. Firstly, they could benefit from incorporating more visual content such as videos and infographics. This would not only add variety to their posts but also capture the attention of their audience more effectively. Additionally, enhancing their presence on emerging platforms like TikTok or LinkedIn could help them reach a wider demographic and tap into new market segments.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video