Case Study: Orpea Social Media Strategy
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Introduction
Orpea is a leading European player in long-term care and rehabilitation services. With its headquarters based in Paris, France, the company operates in several countries including Belgium, Spain, Italy, and Germany. Orpea primarily addresses clients who require assistance with their daily activities, such as elderly individuals and people with disabilities.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Orpea has made commendable efforts to engage with its audience effectively. Firstly, the company leverages various social media platforms, including Facebook, Twitter, and LinkedIn, to connect with its target market. By maintaining active profiles on these platforms, Orpea is able to reach a wide range of individuals interested in long-term care and rehabilitation services.
After: Orpea's Successful Social Media Strategy
To enhance its online presence, Orpea regularly shares valuable content related to healthcare tips, rehabilitation techniques, and industry news. This approach not only positions the company as a trusted source of information but also establishes its expertise in the field. Additionally, Orpea showcases heartwarming stories and testimonials from clients and their families, creating a sense of community and trust among its social media followers.
Conclusion
Furthermore, Orpea actively responds to comments, inquiries, and messages from its audience, showcasing its commitment to providing exceptional customer service. This level of engagement fosters a sense of trust and transparency, and also allows Orpea to address any concerns or questions promptly.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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