Case Study: Marel Social Media Strategy

Eager to learn how Marel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Marel.

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Introduction

Marel is a global leader in advanced food processing solutions, headquartered in Iceland, and with a significant presence in more than 30 countries worldwide. The company primarily caters to clients in the food processing industry, offering innovative and efficient equipment and systems to enhance productivity and sustainability.

Before: The Challenges of Social Media Marketing

With their social media marketing strategy, Marel has successfully connected with their target audience and created a strong online presence. Here are a few notable aspects of their approach:

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After: Marel's Successful Social Media Strategy

1. Engaging Content: Marel regularly shares informative and visually appealing content across various social media platforms. They showcase their latest technologies, provide industry insights, and highlight success stories to capture the interest of both existing and potential clients. This helps in building brand loyalty and trust.

Conclusion

2. Interactive Campaigns: Marel actively engages their followers through interactive campaigns and contests. By encouraging user participation, they generate buzz around their products and services, while also increasing brand visibility. Such initiatives foster a sense of community and enhance customer engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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