Case Study: Kmart Social Media Strategy
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Introduction
Kmart: Leveraging Social Media for Effective Marketing
Before: The Challenges of Social Media Marketing
Introduction:
After: Kmart's Successful Social Media Strategy
Kmart, a well-established retail company, has been serving customers for over 130 years. Headquartered in Hoffman Estates, Illinois, Kmart primarily operates in the United States, providing a wide range of affordable products to a diverse customer base. With an aim to continuously engage and expand its customer reach, Kmart has effectively utilized social media platforms in their marketing strategy.
Conclusion
Positive Approaches on Social Media:
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