Case Study: Kesko Social Media Strategy
Eager to learn how Kesko is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kesko.
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Introduction
Kesko is a leading Finnish retail company with operations in multiple countries, including Finland, Sweden, Norway, Estonia, Latvia, and Lithuania. Its headquarters is located in Helsinki, Finland. Kesko caters to a wide range of clients, including individual consumers, building and technical trade professionals, as well as the grocery and foodservice sectors.
Before: The Challenges of Social Media Marketing
On social media, Kesko excels in several areas, making its marketing strategy highly effective. Firstly, the company focuses on creating engaging and relevant content for its target audience. Whether it's sharing DIY tips, recipe ideas, or highlighting new products, Kesko ensures its social media presence is informative and helpful.
After: Kesko's Successful Social Media Strategy
Secondly, Kesko actively encourages customer interaction by responding promptly to comments, questions, and concerns. This approach strengthens customer relationships and fosters a sense of trust and loyalty. By being accessible and responsive, Kesko shows that it values its customers' opinions and strives to provide excellent service.
Conclusion
Additionally, Kesko effectively utilizes social media platforms to promote sales and special offers. By leveraging the power of social media, the company can reach a larger audience and drive more engagement with its promotions. This strategy not only boosts brand awareness but also encourages customers to make purchases and take advantage of the deals available.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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