Case Study: GAIL Social Media Strategy

Eager to learn how GAIL is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GAIL.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


GAIL, also known as Gas Authority of India Limited, is a leading natural gas company based in India. With its headquarters in New Delhi, GAIL operates primarily in the transmission and distribution of natural gas across the country. Catering to industrial, commercial, and residential clients, GAIL plays a crucial role in fueling India's energy needs.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, GAIL has successfully employed various strategies to engage with its target audience and create brand awareness. Let's take a look at some of the positive aspects of their approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: GAIL's Successful Social Media Strategy

Firstly, GAIL actively utilizes social media platforms like Facebook, Twitter, and LinkedIn to connect with its customers. Through engaging and informative content, they keep their followers updated about the latest news, events, and initiatives. By maintaining an active online presence, GAIL effectively reaches out to a large audience, including individuals, businesses, and industry experts.


Secondly, GAIL's social media strategy emphasizes transparency and two-way communication. They encourage their followers to ask questions, provide feedback, and share their experiences. By responding promptly and addressing customer concerns, GAIL builds a strong rapport with its audience, establishing trust and credibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video