Case Study: FICO Social Media Strategy

Eager to learn how FICO is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for FICO.

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FICO, headquartered in San Jose, California, is a leading analytics software company that serves clients worldwide. With a strong focus on data-driven decision making, FICO provides software solutions and analytics services to help businesses in various industries, including banking, insurance, telecommunications, and retail.

Before: The Challenges of Social Media Marketing

On social media, FICO has effectively utilized platforms such as Facebook, Twitter, LinkedIn, and YouTube to engage with its target audience and showcase its expertise. Here are some of the highlights of their social media marketing strategy:

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After: FICO's Successful Social Media Strategy

Engaging Content: FICO regularly shares informative and engaging content related to financial health, credit scoring, fraud prevention, and analytics. Their posts often include visuals, videos, and infographics, making it easy for users to understand complex concepts.


Thought Leadership: FICO positions itself as a thought leader in the industry by sharing relevant articles, research papers, and case studies. This helps to establish credibility and attract professionals who are interested in cutting-edge analytics solutions.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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