Case Study: Evraz Social Media Strategy
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Introduction
Evraz is a multinational steel-making company that is headquartered in London, United Kingdom. With operations in various countries including Russia, Kazakhstan, Canada, the United States, and South Africa, Evraz caters to a wide range of clients in the construction, manufacturing, and energy sectors.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Evraz has implemented several effective strategies to engage with its audience and promote its brand. One of the key aspects of their approach is creating compelling content that showcases their products and projects. Through visually appealing photos and videos, Evraz effectively highlights the quality and versatility of their steel products, capturing the attention of potential customers.
After: Evraz's Successful Social Media Strategy
Additionally, Evraz places great emphasis on engaging with its audience through various social media channels. They actively respond to comments and inquiries, ensuring that their customers feel heard and valued. This approach not only cultivates a strong customer relationship but also enhances brand loyalty.
Conclusion
Moreover, Evraz leverages social media platforms to share industry-related news, updates, and insights. By positioning themselves as thought leaders, they establish credibility in the market and attract a wider audience interested in the steel and construction sectors. This content strategy not only educates their followers but also generates engagement and fosters conversation within the industry.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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