Case Study: ESAB Social Media Strategy

Eager to learn how ESAB is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ESAB.

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Introduction

ESAB is a leading global company specializing in welding and cutting solutions. With headquarters in Sweden, it operates in over 100 countries, addressing a wide range of clients including industrial manufacturers, construction companies, and fabrication shops.

Before: The Challenges of Social Media Marketing

On social media, ESAB has implemented a strong marketing strategy that effectively engages its target audience and promotes its brand. Here are some of the good things it does:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: ESAB's Successful Social Media Strategy

1. Content Variety: ESAB understands the importance of diverse content. They regularly share informative articles, industry news, product demonstrations, and customer success stories. This diverse mix keeps their social media accounts engaging and relevant to their followers.

Conclusion

2. Visual Appeal: ESAB utilizes high-quality images and videos in their posts. Whether it's showcasing their cutting-edge welding equipment in action or sharing eye-catching infographics, their visuals are visually appealing and attention-grabbing.

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