Case Study: DiDi Social Media Strategy

Eager to learn how DiDi is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for DiDi.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


DiDi, a leading ride-sharing company, has established its presence in several countries including China, Brazil, Mexico, and Australia. With headquarters in Beijing, China, the company primarily caters to urban commuters and travelers seeking convenient and reliable transportation services.

Before: The Challenges of Social Media Marketing

On social media, DiDi has effectively utilized various strategies to engage its target audience and build brand loyalty. One of the key strengths of their social media marketing strategy is the emphasis on customer satisfaction. DiDi actively listens and responds to customer feedback, addressing concerns promptly and providing timely updates on service improvements. This approach not only enhances customer experience but also showcases the company's commitment to continuous improvement.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: DiDi's Successful Social Media Strategy

Another notable aspect of DiDi's social media presence is the focus on safety. As a ride-sharing platform, DiDi understands the importance of trust and has implemented various safety features. They leverage social media platforms to educate users about safety measures, sharing tips and guidelines to ensure a comfortable and secure ride experience. Regular updates regarding driver background checks, vehicle inspections, and safety precautions help instill confidence in their services.


However, there are areas where DiDi could further enhance its social media marketing strategy. Firstly, the company could consider diversifying its content to include more engaging and interactive elements. Utilizing videos, live streaming, and user-generated content can help create a more dynamic and captivating social media presence.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video