Case Study: BP Social Media Strategy

Eager to learn how BP is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BP.

Continue reading to find out!

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BP, also known as British Petroleum, is a multinational oil and gas company headquartered in London, United Kingdom. With operations spanning across more than 70 countries, BP primarily caters to clients in the energy industry, providing them with oil, natural gas, and petroleum products.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, BP has successfully employed various strategies to engage their target audience and promote their brand.

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After: BP's Successful Social Media Strategy

Firstly, BP utilizes social media platforms like Twitter, Facebook, LinkedIn, and YouTube to share relevant content related to their industry. By providing valuable information, industry insights, and updates on their latest projects, BP establishes itself as a knowledgeable and credible source in the energy sector. This approach helps in building trust and attracting an engaged following.


Additionally, BP leverages social media to showcase its commitment to sustainability and corporate social responsibility. The company shares stories of its efforts to reduce carbon emissions, support renewable energy, and preserve the environment. By highlighting their social and environmental initiatives, BP effectively appeals to a growing audience that values sustainability.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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