Case Study: Biogen Social Media Strategy
Eager to learn how Biogen is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Biogen.
Continue reading to find out!
Introduction
Biogen, a global biotechnology company, is headquartered in Cambridge, Massachusetts, and has a presence in over 50 countries. With a focus on neuroscience, rare diseases, and immunology, Biogen addresses the needs of patients, healthcare providers, and the scientific community.
Before: The Challenges of Social Media Marketing
On social media, Biogen makes use of various platforms to engage with their audience and promote their mission. They consistently provide valuable and informative content related to the areas they specialize in. By sharing updates on scientific breakthroughs, clinical trials, and patient stories, Biogen effectively educates and raises awareness about their areas of expertise.
After: Biogen's Successful Social Media Strategy
Biogen also demonstrates a strong commitment to corporate social responsibility on social media. From highlighting their initiatives in environmental sustainability to showcasing their efforts in promoting diversity and inclusion, they strive to create a positive impact beyond their core business activities. This helps to build a strong brand image and attract socially conscious customers and partners.
Conclusion
However, there are areas where Biogen's social media marketing strategy could be improved. Firstly, they could focus on enhancing their visual storytelling. By incorporating more visual elements such as images and videos, they can make their content more engaging and shareable. This would help to capture the attention of their audience and increase the reach of their messages.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
