Case Study: Bemis Social Media Strategy
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Introduction
Bemis is a multinational packaging company with its headquarters located in Neenah, Wisconsin, USA. With a presence in countries such as the United States, Brazil, China, and Europe, Bemis serves clients in various industries including food, healthcare, and consumer goods.
Before: The Challenges of Social Media Marketing
On social media, Bemis demonstrates a strong marketing strategy by effectively utilizing different platforms to engage with its target audience and showcase its offerings. The company leverages visual content on platforms like Instagram and Pinterest to highlight its innovative packaging solutions, while maintaining an active presence on platforms like Facebook and Twitter to provide updates and interact with customers.
After: Bemis's Successful Social Media Strategy
Bemis excels at creating informative and engaging content on social media. They regularly share industry trends, product highlights, and case studies, offering valuable insights to their customers and potential clients. By leveraging user-generated content and testimonials, Bemis also effectively builds trust and credibility among its followers.
Conclusion
Furthermore, Bemis actively participates in conversations and discussions related to packaging and sustainability. They provide educational content and resources on innovative packaging solutions that align with environmental goals, demonstrating their commitment to sustainability and attracting environmentally conscious clients.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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