Case Study: Alrosa Social Media Strategy

Eager to learn how Alrosa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Alrosa.

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Alrosa, a leading global diamond mining company, has established its presence on social media platforms to connect with clients and stakeholders worldwide. With its headquarters in Moscow, Russia, Alrosa operates in various countries, including Russia, Angola, Namibia, and Canada, catering to clients ranging from jewelry manufacturers to retail chains.

Before: The Challenges of Social Media Marketing

By leveraging social media platforms, Alrosa has successfully strengthened its brand image and engaged with its target audience. One notable aspect of their social media marketing strategy is their focus on creating visually stunning content. Through high-quality images and videos showcasing their diamond mining operations and polished gems, Alrosa captivates its followers' attention and showcases the company's expertise.

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After: Alrosa's Successful Social Media Strategy

Additionally, Alrosa actively promotes transparency and sustainability in the diamond industry through its social media channels. They share educational content about the diamond mining process, ethical practices, and efforts towards environmental conservation. By addressing these important industry topics, Alrosa establishes itself as a responsible and trustworthy company in the minds of its followers.


While Alrosa has been successful in many aspects of their social media marketing, there are areas where improvement can be made. Firstly, the company could focus on increasing its social media presence on platforms popular among its target audience, such as Instagram and Pinterest. These platforms are highly visual and popular for jewelry and luxury goods, making them ideal for showcasing Alrosa's diamonds.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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