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Case Study: Allete Social Media Strategy

Eager to learn how Allete is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Allete.

Continue reading to find out!



Allete is a multinational company with headquarters in Duluth, Minnesota, in the United States. While primarily operating in the United States, Allete also serves clients in Canada and other countries. The company focuses on providing innovative energy solutions and services to its clients, including renewable energy generation, transmission, and distribution.

Before: The Challenges of Social Media Marketing

Allete's social media marketing strategy excels in several areas. Firstly, the company effectively utilizes social media platforms to raise awareness about their sustainable energy solutions and their commitment to environmental stewardship. Through engaging content, Allete effectively educates and informs their audience about the benefits of renewable energy and the importance of reducing carbon emissions.


After: Allete's Successful Social Media Strategy

Moreover, Allete actively engages with its audience through social media by promptly responding to inquiries, comments, and concerns. This fosters a sense of trust and connection with their clients, enhancing customer satisfaction.


Allete's social media marketing strategy also emphasizes community engagement. The company frequently highlights the communities it serves, promoting local events, initiatives, and collaborations. By showcasing their involvement in community development, Allete demonstrates their commitment to not only providing energy solutions but also making a positive impact on society.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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