Case Study: Akamai Social Media Strategy
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Introduction
Akamai Technologies is a leading global content delivery network (CDN) services provider, headquartered in Cambridge, Massachusetts, USA. With a presence in over 130 countries, Akamai caters to a diverse range of clients, including businesses, government agencies, and media organizations.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Akamai has implemented several effective strategies to engage and connect with its audience. Firstly, the company focuses on providing valuable and informative content through its social media channels. This includes sharing industry insights, thought leadership articles, and case studies, which helps establish Akamai as a trusted source of information in the CDN industry.
After: Akamai's Successful Social Media Strategy
Secondly, Akamai leverages the power of visual content by regularly posting eye-catching graphics, infographics, and videos. This visually appealing approach helps capture the attention of its audience and effectively communicates complex technical concepts in a simplified manner.
Conclusion
Furthermore, Akamai actively participates in social media discussions by joining relevant conversations, responding to customer inquiries, and sharing user-generated content. By actively engaging with its audience, Akamai demonstrates its commitment to building strong relationships and providing excellent customer support.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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