Case Study: Aetna Social Media Strategy
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Moreover, Aetna actively engages with followers and customers on social media by responding to their inquiries, comments, and concerns promptly. This approach helps to build trust and demonstrates the company's commitment to quality customer service. Aetna also uses social media platforms to showcase success stories and testimonials, thereby highlighting the positive impact of their services on individuals' lives.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.