Case Study: AES Social Media Strategy

Eager to learn how AES is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for AES.

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AES is a multinational company with a strong global presence, operating in various countries around the world. Headquartered in New York, it caters to a diverse range of clients in industries such as finance, energy, and technology. With its expertise and innovative solutions, AES has established itself as a reliable partner for businesses seeking growth and sustainability.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, AES has implemented several effective strategies to engage with its target audience and maintain a strong online presence. Firstly, the company actively leverages different social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to connect with their clients and share relevant content. These platforms allow AES to reach a wider audience and create brand awareness.

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After: AES's Successful Social Media Strategy

AES also excels in providing timely and valuable information through its social media channels. By sharing industry insights, success stories, and updates on projects, AES demonstrates its expertise and positions itself as a thought leader. Moreover, the company frequently engages with its followers by responding to comments, answering queries, and fostering conversations, building a sense of community around the brand.


However, there are areas where AES's social media marketing strategy could be further improved. Firstly, the company could benefit from a more cohesive and consistent branding across its various social media platforms. Ensuring a unified visual identity and message would help strengthen AES's brand image and recognition.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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