Case Study: ADT Social Media Strategy

Eager to learn how ADT is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ADT.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


ADT, a leading security solutions provider, operates in several countries including the United States, Canada, and Mexico. With its headquarters in Boca Raton, Florida, ADT primarily caters to residential and small business clients, offering a wide range of products and services to ensure safety and peace of mind.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, ADT implements several effective strategies to engage and connect with its audience. Firstly, the company maintains active profiles on popular platforms such as Facebook, Twitter, and Instagram. This allows ADT to reach a broad user base and interact with customers in real-time. Moreover, ADT regularly shares informative and relevant content, including tips for home security, product updates, and promotional offers. By providing valuable information, ADT positions itself as a trusted authority in the security industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ADT's Successful Social Media Strategy

Another commendable aspect of ADT's social media marketing approach is its focus on customer engagement. The company actively responds to customer inquiries, concerns, and feedback on social media platforms. This not only shows that ADT values its customers, but also helps in building a positive brand reputation. Moreover, ADT encourages its customers to share their own experiences and promote the brand through user-generated content. This further enhances the company's visibility and credibility on social media.


While ADT's social media marketing strategy is strong, there are areas where improvements can be made. Firstly, the company could enhance its visual content by incorporating more creative and eye-catching graphics or videos. Engaging visuals can capture users' attention and increase the likelihood of sharing and interaction. Additionally, ADT could consider diversifying its content by incorporating more educational content, such as infographics or tutorials, to provide value to its followers beyond promotional offerings.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video