How to Reward Employees: Recognition & Appreciation Programs

Perfect for a 5 minute break •  Written by 
on
Avatar picture of Camilla Brambilla Pisoni

Recognition programs are a must for companies and organizations. Besides being a way to acknowledge the work, effort, and dedication of your workforce, they are a source of motivation for employees. This article explores the importance of recognition and appreciation programs and their role in employee advocacy and provides a guide on establishing a recognition program.

Recognizing and rewarding employees is a strategic imperative for businesses. An effective recognition program not only acknowledges the hard work and achievements of employees but also significantly boosts morale, enhances engagement, and fosters a sense of belonging and loyalty toward the company. As organizations increasingly leverage employee advocacy programs to amplify their brand presence, integrating recognition and rewards becomes even more critical. 

The importance of recognition programs

Recognition and appreciation programs are a precious tool for companies to cultivate a positive workplace culture. They affirm — and practically show employees — that the contributions of employees are valued, creating an environment where motivation and job satisfaction flourish. 

On top of that, recognition programs have been linked to improved employee performance, reduced turnover rates, and a more engaged workforce: they serve as a tangible expression of a company's commitment to its employees, reinforcing the values and objectives that underpin its mission. How a company treats its employees can significantly impact its brand image, employer brand, and recruitment efforts. This is especially true if we consider that we live in the age of social media, where employees of younger generations value honesty and authenticity above all else and are vocal about their employers’ habits and practices. 

Leveraging recognition in employee advocacy programs

Employee advocacy programs harness the power of employees' networks to promote the company's brand, products, or services, thus involving employees on a different level. It’s not only about their daily tasks pertaining to their different roles, it’s also about their outspokenness as brand ambassadors or social media advocates. Which is why recognition plays a crucial role in fueling these advocacy efforts, too. 

By acknowledging and rewarding employees for their contributions and advocacy, companies can encourage continued participation and support, stimulate motivation, and boost morale and activation: this, in turn, creates a virtuous cycle where employees feel appreciated and are more likely to speak positively about their employer, further amplifying the brand's presence and reputation.

Gamification and rewards should never be the sole motivators behind engaged employees and active advocates, but they can play a strong supporting role in that. They offer that additional layer of engagement, entertainment, and, indeed, motivation, which makes their advocacy experience more pleasant and effective.

How to reward employees: implementing your recognition program

Establishing a recognition program requires thoughtful planning and execution. Hwo to reward employees depends on a lot of factors, the first and most important of them is your company culture. Let’s talk about some fundamental steps you should be going through when deciding on and implementing a strategy about how to reward employees:

  • Define clear objectives. Determine what your recognition program aims to achieve, whether it's boosting overall employee engagement, encouraging specific behaviors like innovation or customer service excellence, or supporting employee advocacy efforts. Then, of course, outline the behaviors, achievements, or milestones that will be recognized and ensure these criteria align with the company's values and goals.

  • Choose the right rewards. Rewards should be meaningful and tailored to the preferences of your workforce but should also align with your company culture. They can range from monetary incentives to non-monetary acknowledgments, and there are a ton of recognition and reward ideas out there to provide inspiration to put together an appealing menu for your employees.

  • Communicate the program. Launch the program with clear communication about its purpose, criteria, and how employees can participate or nominate their peers. If this is solely related to your employee advocacy program, make sure to communicate that so you won’t create false expectations clearly, and you’ll turn the spotlight on the program, enticing more employees to join the ranks of brand advocates. Regular updates about winners and their contributions can help maintain interest and visibility.

  • Solicit feedback. Involve employees in the process by seeking their input on the program's effectiveness and areas for improvement: ask for their input in different stages, too, when possible (choosing rewards, for example, can be a shared endeavor). This can help ensure the program remains relevant and valued.

Tools to support you in how you reward employees

Advancements in technology have made it easier for companies to implement and manage recognition programs: employee advocacy platforms like Ambassify itself offer customizable solutions that facilitate real-time recognition, social sharing, and tracking of rewards and achievements. 

Having such a tool in support of both your employee advocacy efforts and your recognition program will be a time- and life-saver, giving you a centralized place to manage these and optimizing the time and resources you have to invest. Plus, these tools can significantly enhance the visibility and impact of recognition programs, making it easier for employees to participate and for companies to monitor their success.

Implementing an effective recognition program requires careful planning, but with creative reward ideas and the support of technology, it's an achievable goal. The success of a recognition program hinges not just on its implementation but also on its integration into the everyday culture of the company. It should not be seen as an add-on or a periodic initiative but as a continuous effort that underscores the company's values and commitment to its employees. By making recognition a regular part of the workplace experience, companies can ensure that their employees feel continuously supported, valued, and motivated.


As the workforce evolves with a growing emphasis on remote and hybrid work models, adapting recognition programs to fit these new dynamics becomes crucial: in leveraging employee advocacy within recognition programs, companies also tap into an authentic and powerful marketing resource. Employees who feel recognized and valued are more likely to share their positive experiences, acting as brand ambassadors to their networks. This organic form of promotion can significantly enhance a company's reputation and reach, attracting not just potential customers but also future employees who are drawn to the company's culture and values.

Find out how to reward employees with Ambassify

Start your journey today