Case Study: Zurn Water Solutions Social Media Strategy
Eager to learn how Zurn Water Solutions is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Zurn Water Solutions.
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Introduction
Zurn Water Solutions is a global leader in water management solutions, with headquarters in the United States. The company operates in multiple countries, including the United States, Canada, and Australia, and serves a wide range of clients, including commercial, industrial, and municipal sectors.
Before: The Challenges of Social Media Marketing
On social media, Zurn Water Solutions excels in several aspects. Firstly, they provide informative and engaging content for their followers. Their posts include detailed product descriptions, case studies, and industry news, which not only educate their clients but also showcase their expertise in water management solutions. Additionally, Zurn Water Solutions actively engages with their audience by responding to comments and inquiries promptly, fostering a sense of trust and customer care.
After: Zurn Water Solutions's Successful Social Media Strategy
Secondly, the company effectively utilizes various social media platforms to reach a broader audience. They maintain an active presence on platforms such as Twitter, LinkedIn, and YouTube, where they share videos demonstrating their products and services. By utilizing a variety of platforms, Zurn Water Solutions ensures that they reach different demographics and cater to their specific preferences.
Conclusion
Despite their successes, there are areas where Zurn Water Solutions could improve their social media marketing strategy. Firstly, they could benefit from increasing their presence on visual platforms like Instagram. Since their solutions often involve visual aspects, showcasing their products in action through images and videos would help garner more attention and engagement.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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