Case Study: Zurich Airport Social Media Strategy
Eager to learn how Zurich Airport is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Zurich Airport.
Continue reading to find out!
Introduction
Zurich Airport is one of the busiest and most important airports in Switzerland, serving as a major hub for international travel. Located in Zurich, the largest city in Switzerland, the airport caters to a diverse range of clients, including both domestic and international travelers.
Before: The Challenges of Social Media Marketing
On social media, Zurich Airport excels at engaging with its audience and providing useful and relevant information. The company actively maintains a strong presence on platforms such as Facebook, Instagram, and Twitter, allowing them to reach a wide range of travelers. They regularly share updates about flight schedules, airport services, and even provide travel tips and recommendations, making their social media pages a valuable resource for travelers.
After: Zurich Airport's Successful Social Media Strategy
Additionally, Zurich Airport makes an effort to showcase its commitment to sustainability and environmental responsibility on social media. They share initiatives and projects aimed at reducing their carbon footprint, such as the use of renewable energy sources, waste reduction measures, and eco-friendly transportation options. This not only raises awareness about their efforts but also enhances their brand image as an environmentally conscious airport.
Conclusion
While Zurich Airport has a solid social media presence, there are some areas where they could improve their strategy. One aspect to consider is increasing engagement with their audience by responding to comments, questions, and feedback in a timely manner. This can help foster a sense of connection and establish trust among their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
