📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Zuora Social Media Strategy

Eager to learn how Zuora is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Zuora.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Zuora is a global software company that provides subscription management and billing solutions. With headquarters in San Mateo, California, it operates in several countries worldwide, including the United States, United Kingdom, Australia, and Japan. Its services primarily cater to businesses in various industries, such as media, technology, and finance.

Before: The Challenges of Social Media Marketing

On social media, Zuora effectively engages with its audience through multiple platforms, such as Twitter, LinkedIn, and YouTube. By actively sharing relevant and insightful content, the company establishes itself as a thought leader in the subscription economy space. It frequently posts articles, blog posts, and case studies that provide valuable information to its clients and potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Zuora's Successful Social Media Strategy

Furthermore, Zuora showcases its expertise by hosting webinars and live events on social media platforms. Through these events, the company not only educates its audience but also creates opportunities for networking and collaboration among professionals in the industry. This reinforces Zuora's commitment to building meaningful relationships and fostering a strong community.

Conclusion

While Zuora demonstrates commendable efforts in social media marketing, there are areas for improvement in its strategy. Firstly, the company could increase its engagement with its audience by actively responding to comments and messages. This would help in fostering a dialogue with customers, building trust, and addressing any concerns or inquiries promptly.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video