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Case Study: ZoomInfo Social Media Strategy

Eager to learn how ZoomInfo is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ZoomInfo.

Continue reading to find out!

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Introduction

ZoomInfo is a leading provider of comprehensive B2B data and intelligence. With headquarters located in Vancouver, Washington, ZoomInfo operates in multiple countries, serving clients globally. Its primary focus is on addressing the needs of businesses seeking accurate and up-to-date information to fuel their sales and marketing efforts.

Before: The Challenges of Social Media Marketing

On social media, ZoomInfo excels in several key areas. Firstly, it consistently delivers valuable and relevant content to its audience. By sharing industry insights, thought leadership articles, and expert advice, ZoomInfo positions itself as a trusted resource for B2B professionals. This approach not only increases brand awareness but also helps establish ZoomInfo as a go-to source for valuable business insights.

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After: ZoomInfo's Successful Social Media Strategy

Secondly, ZoomInfo actively engages with its audience by sparking conversations and encouraging participation. Through thoughtful questions, surveys, and interactive content, the company fosters a sense of community and creates opportunities for meaningful discussions. This engagement builds brand loyalty and encourages followers to become brand advocates, further expanding ZoomInfo's reach.

Conclusion

Furthermore, ZoomInfo understands the importance of visual content in social media marketing. By investing in high-quality graphics, videos, and infographics, the company effectively captures the attention of its target audience. These visually appealing assets convey complex information in an easily digestible format, improving engagement and enhancing the overall user experience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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