Case Study: Zensar Social Media Strategy
Eager to learn how Zensar is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Zensar.
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Introduction
Zensar is an IT services company headquartered in Pune, India. With a global presence, it operates in major countries like the United States, Europe, South Africa, and Australia, catering to a diverse range of clients across industries.
Before: The Challenges of Social Media Marketing
On social media, Zensar has successfully established a strong presence by leveraging various platforms. They regularly engage with their audience through informative and industry-specific content, showcasing their expertise and thought leadership. By sharing valuable insights, case studies, and success stories, Zensar ensures its social media channels become a go-to resource for industry-related information, helping them build credibility and trust.
After: Zensar's Successful Social Media Strategy
Additionally, Zensar actively encourages interaction and dialogue with its followers. They promptly respond to comments, queries, and feedback, fostering a sense of community and ensuring their audience feels valued and heard. This two-way communication approach not only helps in building brand loyalty but also enables Zensar to gain valuable insights from their audience.
Conclusion
However, there are areas where Zensar's social media marketing strategy can be further improved. Firstly, while they excel in sharing informative content, they could also focus on creating engaging visual content such as videos, infographics, and images to enhance their social media presence. Visuals have a higher potential for engagement and shareability, and incorporating them into their strategy can help Zensar expand its reach and increase brand visibility.
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